Re-blogged from LinkedIn: Story Sells
“In the virtual world, we may search for a product, but remember we stay for the stories.“
He recently blogged about a Japanese fabric company experiencing enormous success by telling the company story rather than simply focusing on products. I encourage you to check it out.
Rakuten is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide.
Storytelling engages and sells all around the globe!!!!