Many, including some TIME Magazine articles, have argued people’s attention spans are becoming shorter and shorter. But, in fact, I’d argue the explosion of media competing for our attention simply makes it more difficult to capture a person’s attention.
This post by Daniel Goleman, author of FOCUS: The Hidden Driver of Excellence explores capturing attention by triggering the the orienting response in the brain and how some Vine posts are taking advantage of it to capture millions of followers and become web sensations.
Additionally, he discusses how important it suddenly becomes once you do capture someone’s attention to have a “story” to tell to engage them. There are valuable for marketers trying to stand out from the crowd and to engage prospects. So, take a look.
Re-blogged from LinkIn: How to Capture and Hold Anyone’s Attention.
Learn more about the “Orienting Response” on Wikipedia. It’s something that could help you stand out from the crowd.